happy birthday carmen

Happy birthday to the most timeless beauty!
Diamond Club girl Carmen Kass turns 37 this year
and we thought it was the perfect occasion to show us some of the best times
we’ve spent together shooting our campaign!

Our day was packed with several diamond shots!

The team, photographer Kostas Avgoulis, stylist Ali Giga, Irini and Myrto Danelian and our girl, supermodel, Carmen Kass.

The outcome!

Danelian Diamond Club campaign_ with Carmen Kass

by the sea

That perfect Greek summer breeze was what we wanted when we opened our new store at Grand Resort Lagonissi. Stay tuned for more photos or better yet, come visit!

It is of crutial importance to be able to show our work to the foreigners visting our country. That was one of the main factors we decided to invest in this new boutique. We believe now more then ever, is the time to work hard and keep our standards high. The new capsule collection called ‘SOUVENIR’ was also designed for everyone visiting Greece. Inspired by ancient architecture and Greek summer. You can also spot the collection at DewMykonos, Amanzoe and Apoella in Sani Resort, Chalkidiki.

interview!

Thank you ‘Secret Life’ for the wonderful time we had during the photoshop and the interview. All three sisters of the Danelian family together.

For certain women, work is a family affair.

Barbara, Irini and Myrto Danelian are the faces behind the Danelian Diamond Club brand, once created by their father, Christos Danelian. All three daughters talk about precious gems, their love for jewelry and the new ‘SOUVENIR’ collection.
How would you describe your relationship to jewelry?
Irini : Eternal friendship
Barbara : A love story!
Myrto : The birth of the idea, the creation process and the unavoidable separation of every piece of jewelry I have ever designed gives the relationshio a motherly side.
Is precious defined by the gem or the person who wears it?
Irini : Gems are already precious. It’s the act of giving, the memory you create, that make it priceless.
Myrto : The value of a jewel can be defined by it’s componants. It is emotion and aisthetics that makes it priceless.
Describe each of you as a precious gem. Myrto : I would say Irini is an Emerald and Barbara a Ruby because of her big heart! Irini : ‘Barbie’ is a pink diamond and Myrto a dynamic Emerald shape!
Was it always clear you would enter the family business? Yes, right after our studies each one took her place in the company.
Has the crisis been an important factor for the jewelry business? We’ ve become more creative and vigilant.

You’ve recently opened a new boutique at Grand Resort Lagonisi. How important is it to expand your brand at the moment? 
It is of crutial importance to be able to show your work to the foreigners visting our country. The new capsule collection called ‘SOUVENIR’ was also designed for everyone visiting Greece. Inspired by ancient architecture and Greek summer. You can also spot the collection at DewMykonos, Amanzoe and Apoella in Sani Resort, Chalkidiki.

behind the scene

You have got to have a dream if you want to make a dream come true.

In the making! Watch this bracelet beauty in the making
turn into a fine piece of 18K gold with black round brilliant diamonds.