Wise words from a wise woman
Mary Jane “Mae” West (August 17, 1893 – November 22, 1980) was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades.
Mary Jane “Mae” West (August 17, 1893 – November 22, 1980) was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades.
Did you know that:
The word diamond comes from the Greek word αδάμας, meaning unbreakable.
Most of the Earth’s natural diamond deposits are found in Africa.
Diamonds are cut with considerable precision to optimize the luster and attention gathering shine of each specific diamond.
It is said that Cupid’s arrows have diamond tips.
It is estimated that less than one percent of women, in the world, will ever wear a diamond of one carat or more.
If there was someone who could perfectly impersonate diamonds, then this would be the Princess Tatiana of Greece and Denmark. She is an elegant and stylish woman who sparkles in almost every appearance.
When it comes to a red carpet moment, it’s no surprise that Princess Tatiana is a big fan of our diamond earrings!
She rocks her outfits with these white round brilliant, marquise and pear shaped diamond earrings from our exclusive Yeprem collection.

When you walk into a Manhattan Art gallery and discover a well hidden diamond in an inspiring painting.
A diamond so small, it was imperceptible to most people.
Except for us, we’d recognize a diamond if it was a little black dot in space!
Painting by Mike Kelley, Flower of Archtecture, 1986.
Tracee Ellis Ross, daughter of iconic Diana Ross starring in the new series Blackish, was the winner at this year’s Golden Globes night… Tracee managed to steal everyone’s attention with her on-stage statements but also with her styling.
The winner of the Best Actress in a TV Series 2017 Golden Globes matched a simple crystal-embellished strapless Zuhair Murad dress with about more then ten one-of-a-kind YEPREM diamond rings.

Her fistful of diamonds caught everyone’s attention on the red carpet.
‘’The goal was to do something with diamonds that wasn’t typical, but super chic and very Tracee.”. Which is exactly what Yeprem does..
2017 just stared!


‘I never hated a man enough to give him his diamonds back.’
That’s one of the many famous quotes of legendary Zsa Zsa Gabor, the 50s’ hollywood star that left us this month.
Known for her sparkling attitude, Zsa Zsa became the absolute it girl of her time.
Counting endless marriages and lethal quotes, she will forever remain a wild cat in our heart.
Born an Aquarius the 6th of February in 1917, she passed away at the age of 99.

‘I am a marvelous housekeeper, every time I leave a man I keep his house.’
Aouch!
The story of the Moussaieff Red Diamond is the story
of a flawless fancy red diamond with a triangular cut.
It is the world’s largest known red diamond and the rarest of them all.
Its estimated cost in the year 2002 was 8 million dollars…

The stone found in the 1990s in the Abaetezinho River was acquired by the William Goldberg Corporation of New York who transformed the piece into a spectacular red diamond weighing 5.11 carats. The diamond was originally named the “Red Shield” but after its sale to the Moussaieff Jewelers it became the “Moussaieff Red” diamond.

Certified red diamonds are not more than twenty worldwide.
Seeing one in public is an extremely rare event.. keep your eyes open!
The Moussaieff Red was featured in the exhibit “The Splendor of Diamonds” to the Smithsonian Museum in 2003, along with other unusual colored diamonds such as the Millennium Star or the Heart of Eternity.
Barack Obama’s visit in Athens for his last duty as President of the United States of America couldn’t honor us more. Oh wait…Michelle Obama’s style does!
As Barack is set to turn a new page on his career, we take a moment and remember the most stylish First Lady that ever was. Bold, colorful, statement outfits always paired with impecable taste in jewelry!