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Love Rocks Ball

 

Diamond Club Danelian attended this year’s Lifeline Humanitarian Organisation charity ball,
patroned by Her Royal Highness Princess Katherine of Serbia, at the Claridge’s Hotel, in London, on the 15th of March. Auctioned by Sotheby’s.
2014 is the year of the horse.
Our donation to the black and white Love Rocks ball was a 1,61 carat Danelian diamond,
cut into the shape of a horse’s head.
With exquisite donator such as Cartier and de Grisogono, the charity event raised the unbelievable amount of €280,000, supporting the Cerebral Palsy Society Greece and the Children’s Home Foundation, making Greece a better place for its children.
www.lifelineaid.org

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A diamond is forever

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The diamond has been a symbol of affection, a symbol of love for as long as we can remember. 

De Beers, the oldest company of mining and trading diamonds since 1888, established such a close and precious relation between diamonds and all of us.

In the year 1945, a very young copywriter working at  N.W. Ayer & Son, called Frances Gerety was the person who put that into words. Days after working on this, Frances came up with an iconic phrase made to stay, one that is still considered the most successful slogan of the 20th century, that ‘A diamond is forever’.

15

the kids, the future, the visit

What a day!
23 school kids showed up at Diamond Club Danelian.

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‘Where do you hide your treasures?’ was their first reaction!
‘You can make your own’ was our reply!

Their visit was about learning how to turn an idea into reality.
How many steps from a sketch to your hand?

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Ideas, tools, metals, stones. Sounds like a fairytale and it is!
Sketching and drawing is the first step before creating a piece of jewelry.
Shaping the metal into an ornament…

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..perhaps turning it into a beautiful diamond ring.
Or not such an everlasting ring… a cookie diamond ring with great taste!

 

17

Carmen Kass for Diamond Club Danelian

 

Shooting our campaign with Carmen Kass
was a fantastic experience we would like to share with you.
The leading model of the fashion world
spent a day with us in Athens,
having fun creating.
We will reveal more details, stay tuned…

Μια μέρα με την Carmen Kass στην Αθήνα, σκέτη μαγεία!
Συνεργαστήκαμε με το καλλίγραμμο μοντέλο για την καμπάνια μας,
το αποτέλεσμα ήταν εκθαμβωτικό.
Μοιραζόμαστε μαζί σας κάποιο από το υλικό και σύντομα κι άλλο!

Diamond Club Danelian campaign:
Photos by Kostas Avgoulis_Hair Stefanos Vassilakis_Make up Manos Vynichakis_Styling Al Giga

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