now more than ever
After a research conducted with consumers in the US, they believe gifts this year should be meaningful, and see diamonds as the top representation of that notion, according to a survey by De Beers.
Some 56% of both men and women believed a meaningful gift was a better choice than one that was practical, functional or fun. Respondents also classified diamonds as a gift that symbolized intimacy, connectedness and love. Additionally, 90% of those surveyed felt it was important to give a present to a loved one that holds its value over time, with more people choosing diamonds as that gift.
“The Covid-19 crisis and associated lockdowns have caused people all around the world to reevaluate aspects of what’s important in their lives, and have reinforced the value of personal relationships,” De Beers CEO Bruce Cleaver_ Source Rapaport.