Diamond Girls!

The second generation of the Danelian Diamond Club, the three Danelian sisters, were photographed for the Greek magazine ‘Gala’ and gave a wonderful heartfelt interview.

They proudly say that their father, Christos Danelian, established the Danelian Diamond Club in 1973 and quickly made it one of the market leaders. Barbara, Irene and Myrto are very different personalities but share the love and enthusiasm for the family business each focusing on her expertise. They all had to work hard to prove to their father that they have the necessary interest and skill to take over the business he had built and continue that heritage.

The girls explain that when they were little they used to observe for hours the craftsmen making the fantastic jewelry and they were always amazed by their technique and the level of detail and attention required. It is very important to them that jewelry has a three dimensional value – aesthetic, investment and emotional value.

They recently travelled to London and introduced to their international clientele “Mrs. Carat”, a fictitious persona with a deep love for diamonds and jewelry. It was a very successful interactive presentation of the Danelian Diamond Club jewelry collection and they plan to keep travelling with “Mrs. Carat” to various destinations. Stay tuned!

Thank you “Gala” for such a wonderful interview!

Princess Tatiana is also on the cover of “Gala” magazine wearing our Danelian Diamond Club pear shaped diamond earrings! As always, Princess Tatiana looks amazing!


Rock Deco in Paris!

Our Rock Deco Collection earrings, designed by our own Myrto Danelian, travelled to Paris!

We love art and Gerhard Richter’s “4900 Farben” especially caught our attention at the wonderful Fondation Louis Vuitton.

Check out the video – Rock Deco goes to Paris!

The Rock Deco bracelet was sparkling together with the Eiffel Tower!
Paris we always love exploring you!!!


Happy Women’s Day!

We celebrate women everyday but today there is an extra reason as it is International Women’s Day!

These 4 amazing women – Naomi Campbell, Carmen Kass, Helena Christensen and Adriana Sklenarikova – have been part of the Danelian Diamond Club campaigns over the years and we have nothing but respect for our muses!
We strongly believe in women’s empowerment and support it all the way! Happy Women’s Day!


YEPREM @ Paris Fashion Week!

We went to Paris and as always it was amazing! We love this city and we love it even more when it is Fashion Week and we are invited to the exclusive Yeprem event which was plainly beautiful!

Check out the video here – YEPREM PFW 2019

Celebrities such as Jennifer Lopez adore the gorgeous jewelry and innovative designs of Yeprem!

Our own Myrto Danelian with Virna and John Chakademian, Mr. Yeprem’s wonderful children, at the Yeprem event in Paris!

The Yeprem collection can be found exclusively at Danelian Diamond Club.