Less is More

It is true that throughout the years we have come across to many artists and designers, who would embrace and glorify simplicity and minimalism. William Shakespeare had said that “sometimes, less is more”, while Leonardo Da Vinci believed that “simplicity is the ultimate sophistication”. In the meantime Coco Chanel had been saying for years that “simplicity is the key note of all true elegance”.  And the truth is that sometimes, truly less is more. In diamonds, this theory can also be applied. 

A diamond choker for instance, although it may look so thin, simple and fragile, in the same time when worn with a white top or shirt, it can look so powerful. Don’t you agree?


18K white gold diamond chokers with brilliant diamonds


A princess’s necklace

There have been many times in the past, when we have talked about our bespoke services and the custom made pieces we create for our customers. For instance, this custom made choker is a one of a kind piece in the shape of a crown, created for an Arabian princess. Isn’t it wonderful?

P.S. It can also be worn as a brooch!

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18K white gold diamond choker with brilliant white diamonds



Princess ann inspiration

Roman Holiday is a great classic and Audrey Hepburn’s first starring role for which she won an Oscar as Princess Ann. Hepburn’s costumes were designed by Edith Head who won the black and white costume Oscar for her efforts.


Just remember, nothing will ever give as much shine to your style as the way you wear them..


my plus one



“If each day, each hour,
you feel that you are destined for me
with implacable sweetness,
if each day a flower
climbs up to your lips to seek me,
ah my love, in me all that fire is repeated,
in me nothing is extinguished or forgotten,
my love feeds on your love, beloved,
and as long as you live it will be in your arms
without leaving mine.” Pablo Neruda


♦ Necklaces, ring, earrings: 18K white gold with white round brilliant diamonds